adidas “Ready to run” – To promote the “Ready to Run” adidas collection in the Netherlands, we brought goalkeeper legend Edwin Van der Sar back from retirement and put him on a driving goal-barge on the Amsterdam canals. Using Twitter and Facebook, we asked teens to run to a series of shooting stations along the canals just 10 minutes before he set sail. Only 24 hours after the stunt we placed this video on the adidas YouTube channel. 

Iris Amsterdam, 2012