Dell & Intel / I Will Always Be Me – Motor neurone disease (MND), also known as ALS, is a terminal illness. People with MND lose all their physical abilities and when they can no longer speak, they rely on a computer to communicate with the world. We created a new way for them to capture their voice before it’s lost so they can continue sounding like themselves.

I Will Always Be Me is the book that banks your voice. The story gives people with MND the words to express what they’re going through—and at the same time, creates a digital replica of their voice. Over three years, we developed the idea, created the book, and launched the website that has become the #1 voice banking service in the UK.

iwillalwaysbeme.com

VMLY&R, 2022