- Born and raised in Bogotá, Colombia. Living in New York City.
- Winner of over 100 advertising awards, including the Cannes Lions Grand Prix, ADC Black Cube, and Grand Clio.
- Ranked by The Drum and the One Club of Creativity as one of the top creative directors worldwide.
- Former Miami Ad School student and teacher.
- Spanish, English, and German speaking dreamer.
- Husband, son, brother, uncle, friend.